The Communications Committee is responsible for developing, implementing, monitoring and evaluating the primary strategic goal of the Opticians Council of Canada (OCC), Public Awareness through a Variety of consistent key messages about the Profession including:
A Basic Message: to explain what health services Opticians provide; that Opticianry is a regulated profession why it is important to plan regular visits to a registered optician and how Opticians differ from Optometrists and Ophthalmologists
Additional Message: to explain that opticians are trained certified, registered and accountable members of the vision care team who can preserve and enhance the precious gift of vision and that Opticians are available, approachable, accessible and knowledgeable.
Why have a Communications Committee?
To develop a Brand and key messaging that will give Opticians a higher profile in the broader community, to establish a variety of communications formats for informing the public, legislators and Opticians, to reduce redundancy of effort, to harmonize messaging and to maximize the public relations resources of Canadian Opticians to get greater and more professional broadcast of our message than provincial groups individually could offer.
- The Communications Committee will be comprised of at least one person from each of the Partners: Opticians Association of Canada (OAC), the National Association of Canadian Optician Regulators (NACOR), and the Canadian Association of Opticianry Educators (CAOE).
- The Committee will also include a member of the OCC Executive Committee and a resource person from the National Partnership Office (NPO).
Duration of membership
- Unless they resign or leave for other reasons, each member of the Communications Committee will hold office at the pleasure of the relevant Partner.
- In the event of a casual vacancy occurring in the membership of the committee, the relevant Partner will appoint a person to fill the vacancy.
Voting and Decision Making
- All members of the Communications Committee shall have full voting rights except where a conflict of interest clearly exists in regard to any issue under consideration. The resource person does not have voting rights.
- In its ordinary meetings, the Communications Committee makes decisions on the basis of a simple majority vote, following either written (through discussion papers) or verbal briefings and following discussion and consideration at the meeting.
Frequency of, chairing and quorums at meetings
- The Communications Committee meets 8 times in each calendar. The resource person is responsible for ensuring that a schedule of 8 monthly meetings is set at the beginning of each calendar year.
- Meetings are held by telephone conference call or physical meetings
- The quorum for an ordinary meeting is 2. That means two members must be present at the start of the meeting, either in person or by joining the meeting in teleconference.
- There will be a closed meeting held at the end of each committee meeting at which the Resource Person will not be in attendance.
- The meeting will be called and overseen by the Chair.
- Meetings usually last for no more than 2 hours.
- The Communications Committee will develop the project overview and propose the plan to the Opticians Council of Canada.